When it comes to local SEO services, businesses can benefit from a range of specialized offerings that help optimize their online presence for local search results. Here is a list of local SEO services presented in a business tone:

1. Local Keyword Research: Thoroughly researching and identifying relevant keywords specific to the business’s local target market. This enables businesses to optimize their website content and local listings to appear prominently in local search queries.
2. Google My Business (GMB) Optimization: Optimizing the GMB listing with accurate and up-to-date information, including business name, address, phone number, website URL, business hours, and services offered. This ensures maximum visibility in local search results and increases the chances of appearing in Google’s Local Pack.
3. Local Citations and Directory Listings: Creating and managing consistent and accurate business citations across various online directories and local citation platforms. This helps enhance the business’s online reputation and improves local search visibility.
4. Online Reviews Management: Monitoring and managing online reviews on platforms like Google, Yelp, and industry-specific review sites. Encouraging positive reviews and addressing negative feedback helps build trust and credibility among local customers.
5. Localized Content Creation: Developing localized content, such as blog posts, articles, and landing pages, that targets local keywords and addresses the specific needs and interests of the local audience. This helps attract local traffic and establishes the business as a relevant and authoritative local resource.
6. Local Link Building: Building high-quality backlinks from authoritative local websites and directories. This improves the business’s local search rankings and increases its visibility to local customers.
7. Schema Markup Implementation: Implementing schema markup on the website to provide search engines with structured data about the business, such as location, contact information, reviews, and operating hours. This enhances the business’s visibility in local search results and improves click-through rates.
8. Geotargeted PPC Advertising: Setting up and managing pay-per-click (PPC) advertising campaigns that specifically target local customers. This helps businesses reach their local audience more effectively and drive targeted traffic to their website or physical store.
9. Mobile Optimization: Ensuring the business’s website is optimized for mobile devices, providing a seamless user experience for mobile users who are often searching for local businesses on-the-go.
10. Local SEO Analytics and Reporting: Tracking and analyzing key local SEO metrics, such as local search rankings, website traffic from local searches, and conversion rates. Providing regular reports that highlight the performance and effectiveness of local SEO efforts.

Each business’s local SEO needs may vary, so it’s important to work with an experienced local SEO agency or professional who can tailor these services to match the specific requirements and goals of the business.

Benefits of Outsourcing SEO to India?

Outsourcing SEO services to India offers several advantages that can benefit businesses in various ways:

1. Cost-Effectiveness: Outsourcing to India provides a cost-effective solution for businesses. Indian SEO agencies offer competitive pricing due to lower labor costs, allowing businesses to achieve their SEO goals within a budget-friendly framework. This cost advantage can free up resources that can be allocated to other critical areas of the business.
   
2. Access to Skilled Professionals: India has a vast pool of highly skilled SEO professionals with expertise in digital marketing. These professionals possess in-depth knowledge of SEO strategies, keyword research, content creation, and optimization techniques. Outsourcing to India provides businesses with access to this talent pool, enabling them to leverage specialized skills and experience.
   
3. Proficiency in English: English fluency is widespread in India, making communication seamless between businesses and Indian SEO professionals. This linguistic advantage ensures effective collaboration, clear understanding of project requirements, and efficient implementation of SEO strategies. Smooth communication enhances productivity and minimizes misunderstandings.
   
4. Quality Assurance: Indian SEO agencies are renowned for delivering high-quality services. They stay abreast of the latest SEO trends, algorithms, and best practices to provide effective solutions. Many agencies have a proven track record of successfully improving search rankings, driving organic traffic, and achieving tangible business results. Quality assurance is paramount in ensuring that businesses receive reliable and effective SEO services.
   
5. Time Zone Advantage: India’s time zone difference can be advantageous for businesses operating in different regions. The time difference allows for round-the-clock work and faster project completion. Tasks can be assigned at the end of the day and completed overnight, resulting in quicker turnaround times. This time zone advantage enables businesses to optimize productivity and meet deadlines efficiently.
   
6. Customized Solutions: Indian SEO agencies understand that every business is unique with specific needs and objectives. They offer customized SEO solutions tailored to align with individual business requirements, target audiences, and industry dynamics. This customization ensures that strategies are designed to maximize the impact and effectiveness of SEO efforts, yielding the desired outcomes for the business.
   
7. Scalability and Flexibility: India’s extensive SEO talent pool offers scalability and flexibility. With a wide range of agencies and professionals to choose from, businesses can find the right partner that matches their project requirements and growth aspirations. This scalability enables businesses to adapt and expand their SEO initiatives as their needs evolve over time.
   
8. Focus on Core Competencies: Outsourcing SEO to India allows businesses to focus on their core competencies and strategic initiatives. By entrusting SEO responsibilities to experienced professionals, businesses can divert their internal resources towards core business activities, such as product development, customer service, and sales, which are crucial for growth and competitive advantage.

When considering outsourcing SEO to India, thorough research and due diligence are essential to select a reputable agency that aligns with the business’s values, objectives, and desired outcomes.

The post How to Find Best Local Seo Agencies in India 2023 first appeared on Helios7.com.

Rajeev Motwani (1962-2009) was an Indian-American computer scientist and professor. He was born in Jammu, India, and obtained his bachelor’s degree in computer science from the IIT Kanpur. He later moved to the United States for further studies, earning his Ph.D. in computer science from the University of California, Berkeley in 1988.

Motwani was a renowned expert in the field of algorithms and data mining. He made significant contributions to the development of randomized algorithms and worked on various topics, including web search algorithms, graph algorithms, and streaming algorithms. Motwani’s research played a fundamental role in the early stages of Google’s search engine development.

Apart from his academic pursuits, Motwani was also an influential mentor and advisor to numerous entrepreneurs and startups in Silicon Valley. He was known for his support and guidance to Sergey Brin and Larry Page, the co-founders of Google, during their early years at Stanford University. Motwani served as a professor of computer science at Stanford University and was highly regarded by his students and colleagues.

Untimely Death of Rajeev Motwani

Tragically, Rajeev Motwani passed away in 2009 at the age of 47 due to accidental drowning. His contributions to computer science and his impact on the tech industry continue to be recognized and appreciated to this day.

The post Rajeev Motwani – The Man Behind Creation of Google first appeared on Helios7.com.

Thanks to web development, we know have billions of internet pages dedicated to different services, topics and subjects. Infact, web development is base to the existence of Internet pages, however in general we know very little about it.  Web development is the process of building and maintaining web pages and apps. And yes, as you might imagine, creating web pages requires programming skills to get the functions and features of the website up and running.

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What is the design and development of web pages?

As you can see, web development is a simple concept. It is the web development agencies that carry out more complex tasks so that any Internet user feels comfortable browsing your page.

Types of web development: Front-End and Back-End

Web development agencies are increasingly looking for the specialization of professionals in charge of creating and maintaining web pages and apps. Therefore, three types of web developers can be differentiated:

• Front end. A developer who deals with the Front-End focuses exclusively on the visual aspects of the website: template, tabs, drop-down menus… His duty is to ensure that all the elements with which an Internet user interacts are always operational.
• Back End. The Back-End developer is the one who works with the ins and outs of the web. As if he were a mechanic in a workshop, he deals with the aspects that nobody sees. His job is to make the server, the application that runs it and the web database work perfectly.
• Full-Stack. They are website “experts” that manage both the Front-End and the Back-End. They are the dream of every web development agency!

What is the difference between web design and development?

Are web development and web design the same? Lately the border between both disciplines has been blurred to the point that “web design” has become a generic term that combines the two things. However, yes, web design and development are different. You will quickly understand with this analogy:

“The web developer is like the architect of a house. His task is to ensure that the house has a solid foundation, that the walls and floor are straight, that there is electricity and running water…”

Like an architect, the web developer is responsible for creating a functional page with quality construction.

“On the other hand, the designer would be the interior designer of that house. He paints the walls to create a pleasant atmosphere, covers the floor with rugs, installs a bathtub where he can relax for hours and hours…”

As an interior designer, the web designer works to make the appearance and navigation easy and attractive for users.

It is clear that web design and development are complementary: they need each other to make sense. For this reason, the most common is that web development agencies offer both development services and web page design.

Why have a web development company?

Would you entrust the construction of your house to an architect who does not know how to add ? Would you leave the decoration in the hands of an interior designer who wants to place the shower in the middle of the kitchen ?

If you already know that web development is necessary for your website to work, why not entrust this work to a qualified professional?

Good web development agencies have at least one website creator on staff who knows what they are doing, so having one of them is a decision that will save you from any problems of inefficiency and incompetence.

What are the services offered by web development agencies?

• Creation of simple web pages. For this, the HTML language and CMS systems (Content Management System) such as WordPress, Joomla, Prestashop or Magento are used.
• Construction of complex web pageswith advanced programming language (JavaScript, PHP, Flash, Shockwave…). This is the computer solution that the web development agency will offer you if you ask for a “design page” , that is, a page with development and design created exclusively for you.
• Web design. Once the page has been built, the agency’s designers will give it a style and apply solutions aimed at good usability and comfort for the user.

Remember: investing in online advertising or hiring an SEO consultant to position the web page will not help if you do not have a page that users want to visit.

• Website maintenance. The agency will ensure that the page is always in perfect condition and will check that it works at full capacity.
• Applications development. The best web development agencies offer app creation, design and maintenance services for other platforms, such as mobile or tablet.

Watch Video:
FREE WEB DESIGN COURSE for Beginners

The post How to Choose Best Web Designing Companies? first appeared on Helios7.com.

Search engine optimization is a highly specialized subject in 2020. It is no longer confined to link-building, and stuffing pages with overloaded keywords. Search engine optimization in 2020 encompasses various aspects of the website addressing which will enhance overall user experience of any website.

<h1>Top SEO Consultants</h1>

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SeoHawk - Best Seo Company in India

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What is meaning of SEO Consultant?

SEO Consultant is an independent service provider who can offer services both on-site as well as off-site. Generally speaking, search optimization consultants are hired mostly for on-site seo job duties. Sometimes it is necessary to have on-site consultant who can work in tandem with the technical team to sort out Technical seo issues on any given website

SEO Company or Consultant?

Having a higher visibility on search results helps to generate more organic traffic towards your website. It is always advisable to hire a seo company or consultant depending upon your specific needs.

Should I outsource to a SEO Company or hire on-site SEO consultant?

SEO Companies offer offshore technical seo support to clients worldwide. Their job mostly revolves around addressing core seo issues which might impact your search engine visibility. An experienced Search Optimization Firm will not only look after improving your search engine visibility but also overall user experience. This will help to improve overall conversion rates.

SEO Consultants on the other hand are independent experts or experienced freelancers who can be hired for any on-site or off-site job. These consultants work independently and can easily shuffle between their on-site and off-site job responsibilities.

If your company is in position not to hire an on-site SEO Expert then it is best to engage an experienced SEO Company or consultant. However, if your company specifically wants to hire on-site professionals for seo job then you must consider hiring an SEO consultant who will be willing to work onsite.

What is the pricing difference between SEO Company and SEO Expert/Consultant?

The difference between pricing depends entirely on the project. If the project requires targeting highly competitive keywords then the costing is going to be higher regardless of whether you choose Seo Company or consultant.

However, hiring an SEO firm gives you better costing as compared to a consultant as they offer specific pages which can meet your requirements. Consultants on the other hand do not offer any fixed packages and offer customized pricing for most of the seo projects.

What does Seo Company/Consultant do?

Your SEO Company/consultant will analyze your website and will recommend some of the best recommendations (both onsite and offsite) which will improve overall search visibility on popular search engines.

Who is an SEO Specialist? Read more at employment-newspaper.com/seo-specialist

Are Search Engine Optimization (SEO) Services worth it?

Yes indeed. Search engine optimization will help to analyze both technical as well as other related issues which might impact your website’s conversion rate. Optimizing a website will help to improve overall conversion rates.

Why Hire SEO Agency?

Hiring a SEO Agency helps you to outsource your day to day seo job to a company specializing in SEO. It helps to save cost and offers you more flexibility where you can focus on day to day activities of your business while your Agency takes care of your website’s seo requirements.

Which is the best SEO Company?

SEO company from India, Seohawk offers best Seo services to clients since 2006. Whether you need optimization for few keywords or a huge list of keywords, SeoHawk offers best customized pricing to clients worldwide. Do visit www.seohawk.com for more details or visit for FREE website SEO Review Now.

What does Technical SEO consultant mean?

A technical seo consultant has expertise in both Technical (i.e on-site) as well as content and UX related SEO tasks. It can be best termed as combination of both web development and marketing.

Who is a Wordpress SEO Consultant ?

A wordpress seo consultant specializes in optimizing a wordpress website for better visbility on search results. A wordpress seo knows best plugins and settings for the wordpress in order to make it search engine friendly.

The post Hiring Seo Company Vs Seo Consultant: Which is the best option? first appeared on Helios7.com.

Creative solutions provided by ABB provide safety to the environment and promotes reliability. ABB specializes in Measurement and Analytics services that take great pride in the development of analyzers and instrumentation systems that make it easy for clients to handle daunting measurement applications. This article describes the process in which the shipping and power company enjoys improved fuel-saving and reliability of large diesel engines.

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Today, the two major issues facing ship operators and owners are fuel reliability and costs. Considering the recent environmental policies, the importance of these elements will continue to become more critical as there is a projected increase in the demand for sea trades.

Real time information is required to properly manage the effectiveness of the ship engine. An optimum ship engine is one that saves a lot of fuel and reduces the wear of parts as its cylinder is properly balanced in operation. Any engine that is not properly balanced can quickly generate mechanical and thermal stress values that can increase the cost of maintenance and consumption of fuel.

The Cylmate system from ABB has been developed specifically to consistently monitor the effectiveness of the two stroke engine suitable for stationary and marine applications. Real time measurement of the rate of compression from every cylinder is provided by pressure transducers. Combining this with the accurate measurement of the crank shaft’s position delivers a comprehensive overview of the engine’s performance in real-time to provide proper adjustments of the combustion pressure by every stroke.

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Introducing Cylmate can help to limit fuel consumption rate between 1 or 2%. This can seem quite small but considering the rate of consumption of large fuels in tons every hour, as little as a small percentage gain can be quite a lot in savings. As a matter of fact, the profit generated from a normal monitoring system based on an optimized fuel economy will begin before the end of one year.

Similar to other transportation methods, ships are also increasing in sophistication with different electronic components being installed to control engines. Since this is becoming a norm in the industry, it is required to take continuous measurement of the combustion pressure.

The enormous Maersk “Triple E”, which is the biggest and most advanced container vessels available today also depend on the Cylmate for engine performance optimization to reduce costs.

However, the advancement of engine technology goes beyond marine vessels as it can also be used in a stationary engine for generating electricity to also improve fuel efficiency and overall performance.

Measurement and Analytics solutions provided by ABB have also been beneficial to Barbados Light & the Company (BL&C) to provide electricity to over 280,000 people from diesel-powered generators. Two different Cylmate systems have been installed by BL&P at their power station in Spring Garden to track the performance of engines and guarantee a maximum level of reliability. The system has provided fresh insights into the performance of engines by recognizing engine conditions that can facilitate worn out cylinder liner which could result in an expensive engine failure.

Diesel engines will continue to be a reliable power source many years from now whether at sea or on the land. However, they will continue to encounter serious regulatory and economic performance challenges. Innovations such as combustion pressure control and monitoring will be a very crucial tool to ensure that these standards are met.

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The post ABB: Optimizing Engine Performance on Land and Sea first appeared on Helios7.com.

There is a need to always understand your links, more importantly, with Penguin and EMD updates. Nowadays, having several links won’t increase your ranking, that doesn’t work anymore. Following the Penguin update, Google has become smarter, and it can monitor link profiles as it has never done before.

So, how can you rank? Well, the answer is simple. Link segmentation and classification still remain your best bet in understanding what makes a site rank.

Lots of websites were affected when the Penguin update came out. The websites affected the most were those whose backlink profiles looked falsified. Several SEO practitioners behind some of these websites were using cheap means to build links (such as building links in low-quality sites, using blackhat tools, and so on). For those people, rather than focus on link quality, they focused on link quality.

To create a level playing field for websites, Google made a Penguin update to place unnatural link builders in check.

Undoubtedly, Google is centered on providing the best search engine results. To achieve that, they are removing sites with low-quality links. These links are not usually earned through their website’s value, but alternative means such as incentives and money.

To have a slice in the market and get your links in the place it ought to be, you need to understand how Google sees links. Mind you, this is not an easy thing to achieve, and there are lots of things to consider in the ranking equation. This is where cognitiveSEO comes into play. With this backlink checking tool, you can understand your link profile.

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CognitiveSEO has some interesting features added to the backlink analysis section. The tool is easy to use, with a user-friendly interface. It is suitable for both basic and professional webmasters. The tool can help you understand what is happening with their backlinks.

There is more to CognitiveSEO. Although it does a great job of finding unnatural links and patterns, you can even monitor live links and compare it with that of your competitors. The tool also comes with a handy feature that sends you weekly emails with links that you and your competitors have acquired in the past week.

Overall, CognitiveSEO is a great tool. It is easy to see why several webmasters use it over the years. With constant updates, CognitiveSEO continues to improve their toolset and create an enabling environment for people to track their backlink profile easily.

How To Reinclude Your Content In Google In Record Time

For a while now, there has been lots of press around the complications of SEO. There have been lots of mentions around the bad neighborhood SEO issue. In most of these scenarios, we can identify the negative shady SEOs that are behind these links on purpose. However, there are specific scenarios when you work for a SaaS and the outcome is low-quality links that put your website at risk.

Nevertheless, they are ways to clean up spammy contents as well as links and, at the same time, reinclude your contents in Google’s search results.

Finding a problem

A quick SEO rank checking routine can show you keywords that are not ranking anymore. Logging into Google Webmaster Tools can show you the entire problem, and with just a few clicks, you can see if your website is still in SERP or not. What’s more, you can tell if your entire site is missing from the search result.

Most of the traffic of most websites comes from Google’s organic search, and the loss of such numbers can be harmful to any business.

Despite the problem, there are smart tools that can help you solve such problems. One of such tools is Webmaster Tools. They can help you find the problem even when you are locked out. 

A case in point, we found out that our homepage has accidentally been removed from the search index thanks to Webmaster Tools. Our problem started when we used a plugin to do a cleaning job on chrome. We came across some bad neighborhood SEO issues. It turns out that this bad neighborhood had been created by one of our clients.

The plugin had worked exceptionally well before when we tried to use it, but the last time it removed the homepage of our website from search results.

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Correcting The Problem

Once you identify the problem, the next step is to start fixing it. The following steps will help you reinclude your content on Google.

Step one

Reinclude your content in search. According to Google, this usually takes around 3-5 business days.

Faced With Bad Credit Scores? Here’s What You Do

Some consumers are faced with the reality of poor credit scores, and as such, they find it difficult to get any loans or credit cards or any other thing that needs a good credit card score. However, there is hope for those with bad credit scores.

The new changes that will be enacted will see three credit reporting companies stop utilizing records that shed a bad light on credit scores such as civil judgments and tax liens.

What that means is that if you are taken to court by an individual or group of people for failing to pay what you owe them, this record won’t appear on your credit report. Another record that won’t show up is if a government or an institution has placed a lien on your assets.

With that said, most Americans don’t possess a damming credit past. Nevertheless, the new rules could help people with a worrying past. The Federal Trade Commission says aroma 20 percent of consumers have grave mistakes in their credit reports. So, even if you are making prompt payments, there could still be false information damaging your credit history.

The new rules will put an end to those mistakes, most especially in regards to civil judgments and liens. Experian, Equifax, and TransUnion are three reporting companies that won’t use those records for evaluating credit scores. However, these reporting companies will use those records when checking your credit if they match your name, address, and birth date/Social Security to any of the records.

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Under the new rules, the Fair Isaac Corp estimates that around 50% of tax lien public record data will be invalid. The Fair Isaac Corp adjusts credit histories into a FICO score for various individuals. The FICO says bankruptcy records will still be used going forward. They also insist that the new rules will not hold so much weight and make a huge difference in credit score.

Over time, lots of consumer advocates have expressed their concerns about the unfair treatment of Americans when it comes to credit reports. Errors in reports have a cascading effect on consumers, and these often lead to state attorneys challenging errors in credit reports.

Errors often occur because computers usually attach wrong information to a different name. This usually occurs when two or more people have the same similar names.

Lots of critics insist that the credit system is flawed, and it is not an accurate measure of whether or not an entity should do business with an individual.

The post Analysis Of Post Penguin Backlink Abilities first appeared on Helios7.com.

In this article we will provide the rundown of what anyone approaching Amazon Affiliate Marketing should know if they intend on making money using this platform.

It’s always exciting when a new idea pops into your head and you know this will be a new revenue stream for you.  Many people are turning in this direction for this very reason! If you are savvy enough to link great products that your niche audience wants to your website or blog, you have the foundation for some level of success with this program.  The main question is, how do you get started?  Once you’ve begun, what do you do next?  How do you make your commissions keep rolling in week after week so that you feel all of this effort was truly worth it?  Well don’t you worry, Let’s jump right in!

1. Create Your Site or Blog

There are many options out there to get you started.  We are far from the days where you need to have a strong understanding of the complex digital coding world.  You can choose between the many preprogrammed site options to provide you a template to set your stage.  Some options available are, WIX, Weebly or WordPress, just to name a few.  Then you can get it registered inexpensively through a site like GoDaddy.com for instance.

You will also want to decide on a name for your site.  You may want this to be related to the type of customer you hope to attract.  For Example, BestCalifornianWines.com or SuperFunkySocks.com. You could also want to create something more vague to intrigue your potential customer.  Keep in mind the more random the name, the higher the chance that you will have to exert more effort to get that name in the minds of your consumer.  This may require an in depth knowledge of Search Engine Optimization and if you are not versed in this you may want the advice of a professional.  Not to say it can’t be done, many have been very successful creating a catchy word that became a mainstay, there’s just a good chance that it won’t.  This may leave you putting forth great effort for little to no return.  Include key words in the name of your site so when someone is using a search engine for what they want, those words are also in the name of your site.  Clever names will not create this ease of search success.

2. Create Your Amazon Affiliate Account

Thankfully, this will be your easiest step in the process.  Simply Click Here and you can get this fired up at no cost.  Keep in mind, Amazon wants to sell more!  And if you can help them do that, you will be rewarded.  There will be a minor verification process on behalf of Amazon to be sure you are legitimate, but this generally will not take more than a day or two.   Amazon even provides some great tools and resources to assist you in the process.  Once verified, you will be granted an 18 month window to sell something.  If you are unsuccessful, you will be required to make some alterations to your site prior to be reauthorized to sell once again.  But, let’s be honest, if you have not sold anything, what’s even the point of all this?

3. Building Links for Products to Your Site or Blog

Now that you have your site or blog up and running, you’ll need to begin to build links that direct your customers to Amazon in order to purchase the goods you wish to sell.  Again, Amazon is very helpful here as well.  They offer links in the form of banners, site stripes and multiple forms of direct product links.  These you can plug directly to your site.

Below is a quick, How-To for this process with Amazon:

1. Choose either, “Quick Links: Search for Product” or “Browse for Product”
   1. “Quick Links” Search for Product” allows you to search for a specific product keyword
   2. “Browse for Product” allows you to search for products through categories like electronics, games, books, etc.
2. After you find your product, click the “Get Link” button
3. You can then customize this link by choosing an ad with ‘text and image,’ ‘image only,’ ‘text only’ or a ‘widget’
4. Depending on your final choice, you may customize the title color, image size or customize the background color
5. Always preview before adding to your site to be sure it meets your standards
6. Now, just copy and paste the link to your site

4. Launching your New Site or Blog

You will find a plethora of advice columns on the topic of website design.  My feedback will be to keep it simple and to the point.  Step away for a moment and think about how little time you invest while visiting a website.  This will be the same for your customer. A clean and simple design that gets to the point will generally have the most success.  Have a friend visit, do they enjoy the flow of information and the formatting of your design?  How much time before they want to make a purchase or read further?

It will be helpful to also organize your site based on categories.  You can easily find examples of this if you go to any major retail site.  For instance, a website on chairs will have different categories set up with the different styles or functions of the various chairs they are trying to sell.  Hey, that’s not a bad new idea for a new affiliate marketing site!

5. Attracting Customers

The best way to attract and keep visitors to your site will be to focus on a target audience.  I would recommend finding your audience prior to deciding what products you wish to promote.  If you can create a credible site that fits into a subculture or a movement (niche) then you will more easily attract your customer.  Many people are turning to social media for this.  I’m sure you’ve all experienced a friend on Instagram saying that, “Everyone has been asking me about product XYZ since I brought it up the other day, well swipe up or click here!”  If you want to hit a sports niche, it’s important that everything you do relates to that.  How are you going to provided everything your group needs through your site or blog?  This should be on your mind, always.

You will also want to utilize some basic SEO skills to better position yourself for success.  Since this is a much larger subject, I won’t dive into this subject here, but basically speaking, if someone can’t find you through a basic web search, how can you expect to be able to sell anything to your target audience?  SEO efforts will make you become more relevant within your niche audience and promote your site.

6. Promoting Your Site and Building Credibility

Promoting your site should be the most fun.  This is where you start to provide content to your audience to make them interested in your site or blog.  Online communities, YouTube, forums and social media will be great tools.  Building your credibility to show that you have a solid understanding of this product category and what you say matters, will be the biggest driving force behind your sales. Listing products on a blank webpage will look like some sort of fraudulent website out to scam the general public.  Since you know this to not be true, let’s build some credibility.  Fill your site with enough content to ensure people know that it is active.  Write in a tone that makes you look professional and that you know what you’re doing.

When you have a voice and the look, people will begin to listen and ultimately start clicking your links to the product you are presenting. This is how you make money, so it would be prudent to keep this in mind when creating any content.

Once you can present yourself as a credible site/ person/ business, I’d recommend plugging products into your conversation and reviewing or promoting them.  Talk about how fantastic it was when you first discovered a product, or how convenient it was when doing activity XYZ to have this product on hand.  Imagine yourself as an outdoorsman and you went on a several day trip.  Think about all the products you would need to have with you for a successful journey!  You’re out fishing, what made your experience better?  What products can solve problems?  You traveled to Europe, what products did you use on your flight or what products helped you navigate the international world more easily.  These are things people research every day, jump into the conversation and start recommending!

7. Tracking Your Sales

Reports are important tools to assisting in your success. Thankfully, Amazon will provide you with a nice level of detail to show you where your money is coming from. There are active daily reports that you can review any time of day.  These will show you what links are working the best, the types of products your customer want the most, your traffic, revenue and, of course, earning.

Once you know how you are making your money and what customers are shopping with you, it will become easier to increase earning.  This will help you drive your next move towards either enhancing the areas that are making you the most money or building up in the areas that are not so profitable.  Having this information at the ready is an invaluable resource and Amazon will provide these free of charge.

8. Counting Your Commission

There are several ways to get paid through the Amazon Affiliate Program.  They are broken into categories.  I would recommend skimming through them to see what suites you best.  They are also broken into two different pay styles.  There are ‘fixed standard program fees’ or a percentage of the sale and ‘bounty rates’ or a flat dollar amount per transaction.  The various categories of fixed percentages range from 1% to 10% and the bounties from $.50 to $15 per transaction.

Finding the right mix of products will help you to better define your rate of return on your investment.  After you determine what areas you intend to focus on, find the products that best fit that category.  You will want to determine how many units will need to be sold in order for you to be happy with the result.  Is that number realistic?  Do you need to sell 100 units or 100,000 units?  This is another piece of the puzzle that you will want to have worked through.

Selecting the right products is a very important aspect of this process.  You should look out for products that have a healthy amount of reviews for that category and a 4-5 star rating.  If you are directing your customer to low ranked goods, you will begin to lose credibility and ultimately not make any money.

9. Making More Amazon Affiliate Sites to Enhance Your Earnings

Now that you have the feel for creating, promoting and earning, it’s time to repeat.  Creating more sites in other niche markets will position you for much greater success with Amazon Affiliate Marketing overall.  You can jump into any product category you’d like.  It’s ok if you are currently unfamiliar with that product category.  Some people have turned to friends or family for guidance or just performed the necessary research.  Some people have even turned to their children!  There are famous children out there on YouTube, Snapchat, Instagram and Twitter giving actual product reviews.  They are pretty awesome; you should check them out!  And guess what?  Some have even learned how to turn that into affiliate marketing.  I mean, wouldn’t you if you had 100,000+ followers?

Now that you have this entry level knowledge, it’s time to get going.  As always, we’re here to help if you have any questions or want to bounce ideas around.

The post 9 Things you Need to Know with Amazon Affiliate Marketing first appeared on Helios7.com.

The world of the legal profession is undergoing transition phase due to changes in technologies. In this digital age, technology plays an integral role in the marketing process. There are various useful tools in every profession, and legal field is no exception. To stay ahead of the competition and to market your law firm.

Digital Marketing and SEO Specialists — SeoHawk.com brings you some of the most effective law firm web design and digital marketing Plans from $495-950/Month. 

You might be offering best of the best legal services to your clients. However, if your services are not accessible or visible to your clients then you might end up losing potential leads every single day and hour.

Today, the legal content found on the Internet is scarce, 90% of the content available is generated only by 5% of people, and this small group has gained a strong foothold in the legal field, and they position themselves as opinion leaders in their areas of expertise.

Generating valuable content should be the main core of any marketing strategy whether you are a small law firm or solo lawyer. Consumers are increasingly becoming digitally savvy.

In this context, the lawyer should be clear that conventional methods such as word of mouth, can have an exponential growth if you have a good reputation online, or if it appears in the first results of Google search. Having a creative and interactive website is the first stepping stone ineffective attorney marketing strategy, but above all, your law firm must take advantage of the internet to market your services effectively on the internet.

8 Most Common Mistakes to Avoid in 2018

7 Most Effective Law Firm Marketing Strategies 2018

These seven marketing strategies can significantly increase the lead generation rate, and it will also help to retain existing clients.

1. Get a User Friendly Website

Structure well the content on the website for the benefits for your clients
Clients are most interested in knowing what year the office was founded, how many partners he has and what are the specialized areas along with winning verdicts. When your client visits your website online, you have to provide all the information about your law firm on the homepage itself.

Some of the most appealing elements on the homepage are as given below:-

a) Introduction video
b) Partner images
c) Winning verdicts
d) Awards
e) REAL Customer Reviews/Testimonials

2. Responsive Web Design and Fast Loading Website

Clients who are accessing your website through their mobile phones are not necessarily enjoying high-speed internet connections. There are multiple mobile devices and multiple browsers. You need to ensure that your website is not showing any errors when your website is visited by user who is experiencing slow browsing speed on his mobile device.

Having a responsive website means that your site will show correctly when viewed from different devices such as iPad, Mobile Phones or desktop computers. To ensure that your website is cross-browser compatible, you can use CMS (Content Management System) such as Wordpress which is the most popular CMS on the web right now. Moreover, WordPress allows you to update the website on a regular basis by just logging into the admin section of the website.

Having a website where content is regularly updated is both refreshing for visitors and search engines. Sites which are updated on a regular basis rank higher on popular search engines such as Google, Yahoo, and Bing. Read Further: Seo Specialist – Job Duties, Description and Responsibilities

3. Create valuable content for your audience

“Content is King on the internet. Your content will help to generate a lead or a potential lead getting lost”

The content on your website should not be too detailed and neither it should be too small. Your content should offer all the relevant details and information which your potential client might be looking for.

Moreover, you have to ensure that your FONT SIZE is easy to read. On various websites, we have seen that attorneys and law firms use a small font which is difficult to read especially when a site is visited by mobile devices. If any 60+ is visiting your website and looking for “nursing home abuse lawyer,” he/she might not be able to read your content just because your FONT SIZE was way too small.

4. Add visible contact details and contact form on your website

It is essential to have contact details and contact form listed on the site. It can be on the contact us page or it can directly listed on the homepage of the website.

Most of the times these details are embedded deep inside the website that it just looks boring for the visitors.

Tip1: Contact form should be short and precise. Asking too many details is like asking your clients to close the window and go to some other lawyer. It is difficult to type on mobile phones, so you have to understand that keeping contact form short and precise is the best practice.

5. Re-marketing Lawyer Marketing Strategies

Sometimes people visit your website and leave. It is not that they did not like your website. It is just that they are doing research before they hire or contact a law firm. This is where re-marketing helps. Re-marketingstrategies will display your law firm advertising to your visitors whenever they are visiting a youtube video or merely visiting any website which displays ads and advertising for visitors.

Add Creative EXIT Pop-up

You can also add a Creative Exit POP-UP for your law firm which will display when the user clicks on the close button on his/her browser.

Not every customer decides to make a purchase when doing a search online on Amazon. Sometimes customers are doing research work before selecting the best personal injury lawyer or divorce attorney.

When your customer clicks on the close button, you can offer them an incentive by providing them a free piece of advice. You can offer incentives such as “Download your free guide on how to select best personal injury attorney”, “How to Apply for Personal Injury Compensation Claim”, or “How to get the best compensation in your Divorce case”. Everybody is interested in knowing the best information, and when someone sends a request for free download copy, he/she could turn out to be your potential client.

4. Content Marketing

Effective content marketing strategies can help you reach your clients. There are popular social media groups on Facebook, Twitter and Google Plus where you can share your content. There are multiple forums and Q/A sites where users regularly post their problems/legal issues. Having an active presence on these websites or sharing your content on such websites will help to market your content effectively.

Having an active blog on the website where fresh content is posted on a regular basis is useful in content marketing.

Combining Content Marketing + Search Engine Optimization (SEO) / PPC Marketing for success in 2018

Search engine optimization and marketing is the most effective online marketing strategy, especially for lawyers. Here, you are promoting your content to those users who are already interested in your services and are searching online for services related to your website.

SEO Combined with effective content marketing can yield best results in 2018.

6. Measure, Analyze and Optimize the Attorney marketing strategy

Having a useful analytic tool such as Google Analytics provide you with critical data such as traffic your website is generating and sources from where your site is making traffic.

Sometimes, technical issues on the website prevent users from visiting your site. If your website was not cross-browser compatible or your web hosting is unreliable then there are chances that it can result in a HIGH BOUNCE RATE which means that visitors BOUNCE AWAY from your website.

Useful Analytics tools provide critical information such as traffic sources, bounce rates, duration of sessions, content visited, conversions, number of visitors, as well as their countries and other demographic data used in the analysis of our audience

7. Video Marketing and Promotion

Do you know the number of searches on Youtube.com is higher than that on Google.com for specific keywords and key phrases? More and more people log into Youtube to search for specific services, tips, and useful information related to just anything.

By having an effective video marketing strategy will help to make your website more interactive, and when these videos are shared on popular video-sharing websites it can work just like a billboard on a busy highway.

Best Video Marketing Strategy 2018

Source

The post 7 Law Firm Marketing Strategies first appeared on Helios7.com.

Article by: Seohawk – Top-Rated SEO Consultants 2019 in India

(Get Free SEO Analysis Report)

The services of the SEO consultant are more important than ever. If you have an online business/website then you must understand that Search engine optimization is an important area which should never be neglected.

Top Seo Consultants Guide 2019

Intro: Search Engine Optimization (SEO)

Search engine optimization or SEO encompasses all activities aimed at improving a website (interior and exterior) search engine ranking positions and user experience which will help to increase your traffic, conversions, and position in major search engines.

It is also a great way to increase the quality of a website by making it more error-free, accessible, faster and easier to navigate for the user.

Importance of Hiring Best Consultants for Seo?

In the competitive market in which we live today, hiring an expert SEO consultant is necessary. Search engines serve billions of users who search daily on popular search engines to help and locate services, products and news. If you have a website, a blog or an online store, an effective search engine optimization strategy will help search engine users to access your website easily. This will help your website to generate increased traffic, sales and ROI.

Importance of Seo for Small Businesses

Search Engine users mostly click on websites on top page 1 of Google/Bing search results. Some users go beyond 2-3 or higher search results if they are not able to locate what they were searching on top page 1.

Search Engine Optimization in 2019 is not only about making your website more search engine friendly, but also to improve user experience. On-Page and Off-page seo activities help to identify key issues which might be hampering your rankings on search results.

There it is important to hire an expert seo consultant rather than a low-cost seo solution if you are serious about generating quality traffic and sales through your website.

An Introduction to Seo

When you search on Google (or any search engine) the order in which the results results are displayed is decided entirely by the complex search engine algorithms. These algorithms take into account some factors in deciding which website or blog should be displayed first, second, etc.

Two Essential Elements of SEO 

As mentioned above, SEO is not a static process, but rather a framework of rules and processes. For simplicity, the SEO can be divided into two main stages:

A) On-Site SEO

It covers all the adjustments that must be made on a website to increase their visibility in search engines. Your SEO consultant should review and optimize the following factors:

• Titles
• Meta Descriptions
• External Links
• Internal links
• Structure of texts
• Optimizing images
• The speed of page etc.
• SEO off-site

B) Off-Site SEO

Off-Site Seo focuses on overall popularity of your website/webpages on the web. If your website is shared multiple times on Facebook, Twitter or pinterest, it helps to improve your rankings and visibility on search results. Search engines are hungry bots looking for popular content which is then shown on top search results of Google, Bing or any other search engine.

inbound links are an important element of off-page SEO. However, this does not mean you can go to ANY FREELANCE websites and START orderING 100,1000 or 10,000 backlinks in the hope that it will help your website to rank higher on search engines.

One of the factors that determine the position of a website in the ranking of results is the number of inbound links. That is, the more links to websites and blogs reputable get better. In this post we talk more extensively on the subject:

Off-Site SEO: The Basic rules of Link building

What can you do to get more links?

Surely if you are looking on the Internet, this phrase will get hundreds of different answers. In our opinion, you must forget some of the link building and focus on creating more and better content for your website.

Good content will get you links naturally while granting you a good ranking. This is the key to your website to be a success. However much you want to optimize your site if your content is not good, your SEO strategy will fail.

Hiring an experienced Seo consultant is a must for any enterprise of small business online

To sum up, the SEO will help search engines to understand what your page and classify it in a higher position. In this type of strategy, it is important to have a professional who can implement appropriate measures to gain more traffic to your website, more customers, more sales and ultimately, to meet your business goals techniques.

Important Questions to Ask before Hiring an Seo Consultant

If your Web site is not ranking near top search results of popular search engines for your brand or products/services, then your potential customers might not be able to locate your services. Better visibility in search engines is critical to increasing traffic and visits to your site, which can lead to better brand visibility and an increase in website traffic/sales.

if you lack the time and technical knowledge to improve your website’s search engine positions then hiring a consultant for seo is the best thing to do.

Helios7.com give you the ten essential questions you should ask before hiring a search engine optimization consultant:

1. Can you give me a list of current and past clients?

A reputable SEO must be willing to share you a list of your customers and contact information of these customers. These references can help you see how effective the seo company/consultant is before you decide to hire them. Genuine Seo Consultants will show you proof of their authenticity.

2. How will you improve my search engine rankings?

Steer clear of SEO consultants who do not openly share their methods. They must explain the strategies used to improve your ranking, as well as an estimate of how soon meet the goals of SEO campaigns.

Make sure the candidate ‘s proposals include a general review of your site to address problem areas, such as broken links and error pages. Consultants must also provide on-page/or on-site optimization to make sure that your site is search engine friendly. This involves improving your URLs, link structure, selecting right page titles, headings and descriptions.

3. Do you adhere to the guidelines for webmasters of each search engine?

You should look for a consultant who knows these tools, such as good practices which are followed in Google webmaster guidelines (Read Here).

Bing and Yahoo have also published their practices, so the consultant should know them.

4. Can you guarantee that my site will have the number one ranking?

If the candidate says yes, you must be careful. “You must never select any Seo Company or Consultant who offers you guaranteed Page 1 Rankings” as per Seo Agency Seohawk.

5. Do you have any experience in improving local search results?

Ranking near the top results of a search engine is essentially important for local businesses who are serious about attracting local customers. Google also displays Local business search results above organic results when searching for local services such as ‘plumbers, lawyers, dentists’ etc.

If your business is locally based, then you must hire an SEO Consultant having expertise in Local Business Seo. 

6. Will You share the On-Site/On-Page changes being made?

The search engine optimization probably requires several changes in the coding of the page. It is important to know exactly what sort of changes will be implemented by the search engine consultant. These changes should be communicated back to the client prior to their implementation.

7. How will you measure the success of your SEO campaigns?

To evaluate the success of efforts in SEO, you should monitor your site traffic and where it comes from. The consultants should have experience in Google Analytics to monitor improvements in the rankings of your site, the number of links you provide traffic and the type of keywords that users use to reach your site.

8. How do we communicate and how often?

Communication styles and customer service SEO consultants are highly variable. You need to find someone who meets your needs. Ask the candidate if you prefer to speak in person, by phone, Skype, email or text messages.

9. What are your rates and payment terms?

You need to know how much they will charge if you pay by the hour or project. The most common is the costing per project, which varies depending on size and complexity.

10. What happens when we separate?

When your contract expires, you must maintain ownership of all content optimized for which you paid the consultant. So must ensure that the contract provides those terms and conditions.

10. Do you offer Chat/Email Support as per UK, US, or Canada Timings?

Search engine optimization does not require your consultant to be locally based. Hiring an expert consultant is more important than hiring a local consultant. When you decide to buy a product, you always want to buy best product. Similarly, when you are planning to hire an expert, you need to hire an expert regardless of his/her location.

However, it is important to ensure that your Company/consultant offers you Phone/Chat/Email support as per your local timings. This will help to communicate better and will speed up the optimization process.

SEO Company – SeoHawk offers Support as per US, UK, Canada and Australia Timings. Even if you are located in any other region, we appoint our Manager to communicate and discuss as per your preferred time-zone you are in.

It is important to understand that SEO and Pay Per Click (PPC) are separate areas of SEO. If your website is ranking near the top organic results of Google you are not supposed to pay for each click you will receive on your listing. On the other hand, PPC (Pay Per click) allows you to advertise your website/business on top Page 1 of Google for almost any keyword instantly. However, you will have to pay for every single click which you receive. Sometimes click-rate can be $1 to $500/click or even higher depending upon keywords and targeted regions.

The post How to Hire Best SEO Consultants first appeared on Helios7.com.

There are plenty of people who wish to earn extra while doing work in summer holidays. There are those who wish to work while they are studying. A Job Offer starting from Rs.15000 or $300 seems lucrative for such job-seekers.

With the increase in Job-Seeking aspirants, there are massive scam sites which are offering unrealistic salary packages with promotion benefits just to lure such vulnerable job seekers.

Once you upload your resume to popular Job Sites, you will immediately start receiving calls and emails with text that “Your Resume has been shortlisted” asking you to call on a particular number. Most of the advertisers have full access to user data which is uploaded on these websites. This is why it is important to filter and avoid those job sites which seems to be offering unrealistic jobs in India,Abroad, USA, Canada, Gulf and various other countries.

These Job Scammers will also show you job openings with a high package which is usually given to someone who has 5-10 years of experience in the same field. There are innumerable job scams going all across the globe and these scammers prey on victims who are simple job seekers. When shown promise of lucrative jobs, these gullible job seekers sometimes end up shelling out thousands or even lakhs of rupees.

In India, job scam victims have been known to pay from few hundred to up to 30-40 Lakhs (Approx 80000-100,000 USD) to these scammers. Most of the consumer complaint websites are full of such scams websites where unemployed youths are exploited by setting up dodgy sites. These Fake Job sites use names similar to popular websites such as “YourMonsterJobs” etc. They will always include a popular name in their domain as well to trap gullible job seekers.

How to Avoid being trapped into Job Scam Online?

1) When you upload your resume on any popular job sites, always make sure that your resume is going to be viewed by Companies as well as Scamsters. The database is open to everyone who has a premium account on that job site. Not every Job Offer which you receive is going to be a genuine one.

What are some of the Signs of Job Scam

2) If you receive the job offer which asks you to deposit Rs.200-500, Rs.1000 or higher you should run away. Just Say NO to even depositing a single penny.

3) Fake Job sites are easy to detect. These job sites are created overnight with the prime objective of fooling job seekers.

You can do a simple task to identify Fake Job Sites. You can check WHOIS details of the Fake Job Site or any other Fake website.

1. Go to Website
2. https://www.whois.com/whois/
3. Enter Domain/Url of the fake/suspicious site and click “search” button.
4. Once you click search, you will get all the details such as domain registrant, address, phone and the most important part of this detail is the Registration Date. Most of the well-known job sites are at least ten years old. These fake sites are created overnight, and their registration date will tell you information that this is a new website and not some well-established website. There are chances that this WHOIS information is kept hidden which must also raise suspicion. If you find that website is offering job offers in India while it’s registrant address is from Nigeria, it is a signal that website is fake. Fake Job site can put Fake Address, but they can never Fake their registration date. Most of the fake sites are brand new websites which are mostly 6 months – 12 months old.
5. Most of the Fake Job Email Offers are sent through Shady Email Servers which are blacklisted. Emails sent from these email servers will land up in your SPAM folder and not your INBOX.

Indian Illegal Call Centre Documentary

https://www.youtube.com/watch?v=Xva3jJq4wSs

5) The Structure of the job email would be unprofessional, and you can notice multiple grammatical mistakes.

6) Sometimes you are invited to visit their Shady Offices where you are asked to deposit Rs.100-Rs.200. You must never pay any amount to anyone when you are seeking the job.

“A Genuine Job Consultant will get a percentage of amount directly from the Company for whom he/she is recruiting. You are not supposed to pay even one single penny to these job consultants.”

7) When you get some job offer from abroad, you should be extra careful, and you must always directly contact the company to verify the authenticity of the job offer being displayed on website XYZ.

8) Websites which are offering you instant cash for just a few hours of unrelated/suspicious work are luring you into a trap which will leave a hole in your pocket.

You have to be extra careful while searching for a job especially if you are seeking job abroad. You must make sure that you do not end up burning a hole in your pocket in the name of Job Search.

Social Trade Website Scammed 6 Lakh People of Rs 3700 crore (3.7 Billion USD) for Facebook Likes

Article by: Employment-Newspaper.com

The post How to Avoid Job Scams Online ? first appeared on Helios7.com.